Advertisement marketing service provider Jingke.com: How to write a high-quality advertorial for enterprise advertorial marketing

Advertisement marketing service provider Jingke.com: How to write a high-quality advertorial for enterprise advertorial marketing

Jingke.com’s soft article publishing platform has 10 years of news soft article publishing + soft article promotion and marketing experience, making brand communication easier and more efficient! Provide one-stop news soft article media publishing + soft article writing + WeChat Weibo + Xiaohongshu communication and other services for enterprises . Professional soft text writing team, if there is any dissatisfaction, you can modify the speed guarantee for free, submit the first draft within 24 hours of soft text writing, and complete the security guarantee within two working days.

If you write a soft article for a public relations press release, the skills are coming, please bookmark

1. Discounted soft text

To put it bluntly, it is a discount at a lower price or a better order combination. It is still a very good marketing method for people who care about the price. Of course, don’t be too blunt and just advertise directly. You can also share content. Bring out the discount information in the right place.

2. Suspenseful soft text

Set suspense at the beginning of the article to guide readers to keep reading, and then they will be more interested in the information behind. At this time, just leave your product or brand at the right time.

3. News-style soft articles

Reading news is the habit of most people. It is also a good form to write soft articles through news. News is more disseminated. When readers get the knowledge they want to know, they can generate interest in brands or products.

4. Popular science soft articles

There are actually a lot of popular science articles, because everyone has a need to learn and is eager to learn more, and popular science articles can allow readers to obtain valuable information. Information, and then see a little advertising heart is naturally acceptable.

5. Emotional soft text

To put it bluntly, it is to play the emotional card with readers, gain the approval of readers' content, and let readers resonate. When there is an emotional bond, it is not a problem to push and then close the deal.

If you want to improve your writing skills for press releases, please consider 4 details

1. Make a plan

It is necessary to make a plan before writing. What type? What theme? What hot spot? In the case of selling points, it is a press release creation technique that is very suitable for novices.

2. Add keywords

Adding keywords is also particularly critical. The title and text contain keywords, which can be better displayed in the search results when users search for related words, making it easier for users to see. At the same time, articles containing keywords are also convenient for subsequent targeted ranking optimization, so that the reading volume of press releases can be better improved. But note that for 800-1000 word press releases, the keywords in the title appear once and the keywords in the body appear 3-4 times. There is no need to add subtitles, and remember that the keywords in the body should be evenly distributed in the article, preferably the first sentence The first 15 words appear 1 time, 1-2 times in the middle of the text, and 1 time at the end of the article, so the effect of adding keywords is good.

3. Selection channels

The press release has its own "authoritative" attribute. When publishing, it should try to choose the company's own official account, as well as the vertical account of the portal website with high weight and good collection. And if there is no suitable vertical account on the portal website, accounts in related fields are also acceptable, in short, it only needs to be consistent with the business content of the enterprise, otherwise, even if the historical data of the published account is good, the reading volume of the press release will not increase.

At the same time, the press release should also be released through multiple channels, and at least 20 channel accounts should be used as a base, so as to have a good momentum and build momentum for the corporate brand, so that more users can see the voice of the company.

4. Do SEO

Many companies omit the step of SEO optimization when making press releases. Some of them don’t know that they need to do optimization, while others just want to save money. Well, no need to waste time and money optimizing press releases. This kind of behavior of "saving what you can save" obviously cannot fully stimulate the value of the press release, so if you want to have a high reading volume and a good ranking, you must do optimization. The "adding keywords" mentioned above can be done here It came in handy. Through precise optimization, the press release can be displayed on the search home page, further increasing the exposure of the article.

The above 4 ideas for making press releases are worth learning for every novice. In addition, the collection of data related to the published press releases also needs to be arranged, so that feedback can be given to the next press release in time. It is convenient to adjust the writing direction of the next press release to better meet the needs of users.

According to Jingke.com’s rich experience in news soft text marketing, soft text marketing properly makes up for the inadequacies of hard advertising, and guides consumers into brand promotion with the effect of hidden needles in the cotton, which plays an important role in shaping a perfect brand image . In addition, as a professional Internet integrated marketing organization, Jingke.com can also cooperate with soft text marketing by integrating other types of communication forms, such as the establishment of an entire network e-commerce platform, information flow advertisements on major Internet media, and a multi-pronged approach to help Enterprises create a high-end brand image.

About Jingke.com:

Beijing Jingkewang Technology Co., Ltd. was established in 2007 and is headquartered in Beijing. It is a professional brand enterprise. Listed companies provide professional news soft article marketing, short video marketing, celebrity resources, expert resources and other network marketing services to build a network An Internet technology company marketing brand image, focusing on providing integrated Internet marketing services for brand enterprises. Comprehensively integrate Internet media resources, and through efficient operation modes such as rigorous planning, proper implementation, and precise promotion, we have helped corporate customers in various industries successfully achieve the goals of brand building, image building, and product promotion in the Internet field.

After 15 years of hard work and development, Jingke.com has formed a brand of "search engine marketing, information flow advertising, brand advertising, traditional advertising, news soft article marketing, forum marketing, Weibo marketing, WeChat marketing, SEO optimization, word of mouth communication, and Chinese domain names. (Chinese.Website domain name, Chinese.Mall domain name, Chinese.Mobile domain name)" and other comprehensive precise network integrated marketing services! Since its establishment 15 years ago, it has been standing on the cusp of the Internet era, grasping the lifeline of the development of the times, standardizing the integrated marketing of network promotion, the industry standard of news soft article marketing, and effectively disseminating. In the era of mobile Internet, based on the breadth and depth of the Internet, we provide multi-dimensional network promotion services, provide news and advertorial marketing for more than thousands of companies, integrate marketing methods to spread brands, monitor and optimize network operations, and realize brand building on the Internet for companies. and marketing goals. (Jingke.com)