How much is a soft article promotion? How much does soft text promotion cost? Advertisement promotion budget
How much is a soft article promotion?
Soft text promotion refers to news, announcements, notices, etc. made using soft text, generally including website promotion, brand promotion, press conferences, etc.
There is no uniform standard for the price of soft text promotion, which is determined by the media quotations in the industry, and is also related to whether the corporate website has opened a soft link and the type of soft text used.
How much is a piece of soft text promotion?
1. According to the nature of the enterprise industry and the type of soft paper used, the cost is different.
If you are a small business, you can consider choosing a platform with a low price. If you are a medium or large enterprise, you can choose a well-known media platform, which will naturally cost more, and the cost will vary according to different reporting methods.
For example, the price of advertorial reports on websites such as Sina News and Sohu News is around 200 yuan.
Some companies will use third-party publishing platforms or paid soft articles to publish soft articles published by the company, but the price is usually very high. Of course, there are also many formal soft text publishing companies publishing articles on the Internet. Recommended Baidu search: [Yiqi Push] soft article promotion platform
2. Both press conferences and press releases need to have fixed media. If it is a press conference or soft release held by a large company, more than one media needs to cooperate, such as CCTV, People’s Daily, Xinhua News Agency, etc. The price is about quite expensive. Generally around 200 yuan/piece.
The press conference or soft article release held by a large company requires the cooperation of multiple media, and the general cost is 2,000-3,000 yuan/article;
The price of publishing soft articles depends on the quantity and nature of the manuscripts. If the manuscripts are of high quality and have brand promotion needs, the price will naturally be higher.
Advertisement promotion quotations are generally related to enterprise scale and brand value.
At present, the common soft article platforms are: Recommended Baidu search: [Yiqitui] soft article promotion platform, the price of soft article also varies according to the content of the article.
3. There is no fixed media for publishing soft articles, as long as it is a formal enterprise or a qualified unit, it can undertake it.
Many people don't understand the role of soft article promotion, and feel that it is a trivial matter to make a piece of news that costs tens of dollars, but for some small companies, it costs thousands of dollars a month.
So what if a company does soft article promotion? How much does it cost?
Many companies don't know this concept, let alone how much it costs to promote soft articles.
4. The release of soft articles is generally carried out on the news media platform. If you want to publish it on the network platform, the price will be more expensive.
Generally speaking, the effect of soft text marketing depends on the comparison between the effect of soft text marketing and the strength of brand communication. On this basis, different strategies can be selected through soft text publishing and communication platforms.
Generally, the price of a soft article ranges from several hundred to several thousand, depending on the media platform and the type of article.
So specifically, how to choose a soft article promotion method?
The mainstream media currently on the market include: traditional newspapers, magazines, TV, radio and other news media; news portals and news aggregation self-media websites; keyword ranking optimization websites on search engines.
Depending on the size of the business and the budget, the options are different. Recommended Baidu search: [Yiqi Push] soft article promotion platform
