Still making domestic short videos? You are OUT, and now overseas short videos are the focus!
After TikTok was launched in May 2017, it took only three years to dominate the global download rankings several times. In 2021, its downloads even overwhelmed Facebook and WhatsApp, and won the crown of the global download rankings.
Up to now, it has covered more than 150 countries and is compatible with more than 75 languages. Among all domestic and global products, there are very few content platforms that can sweep mainstream regions in Europe and America.
We should not only pay attention to the download data, but what is more worthy of our attention is that the TikTok user portraits are generally younger. 61% of the users are Generation Z, that is, people born in 1995-1999.
This data means that when the main users of this generation of TK enter the 25-40 age group, they will be the group with the strongest purchasing power, and they will become the mainstay of the consumer market. Before that, our early layout of TikTok Did it seize the market opportunity in advance?
TikTok Video Footage and Clips
1. Video source
Long video: iQiyi video, Tencent video, Youku video, etc. are all good choices.
Short videos: Watermelon Video, Baijiahao Video, Penguinhao Video, Station B , etc.
Short videos: Douyin, Kuaishou, Xiaohongshu, Zhihu, etc.
2. Video capture tool
1. Computer collection tools: 2 commonly used computer collection tools - Yizhuan, Hummao
(1) Easy to write
( 2) humming cat
2. Mobile phone collection tool - shake to remove watermark (mobile phone collection cannot be collected in batches)
(1) Shaking to remove the watermark (open in the WeChat applet)
3. Video editing tool
Brother Zhun here highly recommends Clipping . It has a mobile version and a computer version. It is easy to operate and is suitable for novices to operate.
4. 5 ways to deduplicate video
5. Three tools for video dubbing
1. Xunfei Quick Read
This is a small program with powerful functions and good voice reading effect. It supports multiple voice settings , as well as special voices such as Uncle Ge and Crayon Shin-chan, and supports Chinese, English, and dialect voices, etc.
What's even more powerful is to take pictures and read, recognize pictures and text ; support WeChat article reading, copy text reading and other methods .
After the generated sound file MP3 is sent to the mailbox, it can be downloaded and used after opening the mailbox.
2. Speech synthesis assistant
The mobile APP is simple and easy to use, both Android and Apple mobile phones are available, and it is free to download.
In addition to dubbing text, the fun thing about this software is that it can dub business advertisements.
It supports exporting files to play on speakers. This software simulates sound with high fidelity, but exporting videos requires gold coins, and you can sign in every day to get them.
3. Speech Automatic Generator
This is a computer software, copy and paste the text that needs to be converted into sound into the input box of the software, and click [Start Generation].
To save the generated voice file, you need to check [Save Voice File] first. The software has built-in a variety of characteristic dialects and male and female voice effects. By adjusting the [Engine Type], [ Text Encoding ] , and [Pronouncer], you can change the voice of different effects.
Suggestion : The software size is 1.5MB. After downloading, put it in a new file and unzip it for use.
6. What are the characteristics of the popular Tk video?
(1) Which videos can become popular videos?
1. Video clips
The video structure is compact, the video length should be as short as possible, and it is best to control it at about 7-9 seconds. The characters have a positive face, emotional stimulation, emotional arousal, identity recognition, social currency, plot conflict and reversal, addition of popular meme and soundtrack, Provoking controversial comments.
2. Cover and subtitles
The cover style is unified, and the subtitles are eye-catching and slightly suspenseful, arousing the curiosity of users. Pay attention to the cover image and text settings, and unify the style. After opening the homepage, it will give people a uniform feeling.
3. Soundtrack/Original Soundtrack
Use the original sound of the work. The use of popular elements, the original sound tag is also an important traffic entry.
4. Label
Popular tags are important traffic entry points. Self-created tags are approximately equal to closed traffic pools. Official events are also via tags.
5. Video introduction text
Trigger users to comment and interact with you, and if they are interested in your content, they will like and forward it. Of course, you can also @ a specific account to do account linkage.
6. Shooting in the same frame
Allow others to take pictures with me. A unique traffic entry with functions of forwarding and presentation.
7. Address positioning
The amount of start-up broadcasts varies from place to place. Rural areas are vast and sparsely populated, while urban populations are large, and the amount of start-up plays is large. There are Internet celebrity landmarks and a lot of traffic. The location is displayed under the brief introduction of the paragraph, which will bring identity recognition and emotional stimulation of offline encounters. The location itself is also a traffic entrance and traffic pool.
8. Update delivery time
For a specific delivery time, the amount of start-up playback is different. Try to choose a time period when your fans are more active.
9. Interaction in the comment area
Interaction in the comment area, comments like, can bring the second page to open. God's comment is also a rewarding experience.
10. Forward and reprint after release
Repost Moments, group chats, spaces, and bring basic startup playback volume. It is also possible to upload the post bar, collect and write pictures and texts for the second time, and the second dissemination of multiple self-media platforms will bring unexpected communication effects.
(2) Several major features of Tk Overseas Douyin international version Douyin popular videos
1. There are points that attract people to watch in the first few seconds of the video
2. Can resonate with the audience
3. The video duration is relatively short (the completion rate will be high, except for video clips and plots).
In short, you need to make a specific analysis based on your own account positioning. For example, if you are a funny person, you may have something that can make users feel funny;
If it’s a drama, it’s important to throw out something that makes users want to watch it in the first few seconds; or if the protagonist has good looks, it’s possible to retain the audience.
You can refer to the popular videos screened according to the industry type, so as to prescribe the right medicine and find the points suitable for your own learning. In addition, it is best to find the latest popular videos, the faster you follow the hot spots, the better the effect.
7. How to improve video quality ?
If you want to do a good job in the international version of Tk Douyin, it is particularly important to improve the video quality . Brother Zhun teaches you to improve our video content from these three aspects :
(1) Continuous accumulation of content and materials
If you want to do a good job on Douyin, you must first clarify the account positioning, and continue to output high-quality video content. According to the target user group, the more vertical the content, the better. Friends who have done self-media know that the continuous output of account content is very important to the weight of the account and the recommendation of the platform to you, and the retention of new users and the promotion of active users require continuous output to make users sticky.
Where does the continuous content output come from?
Douyin broadcasters can usually collect some hot events and news on the Internet and accumulate materials.
Browse more related types of videos, such as studying how the same type of tuba is made, how to make content that can attract users' interest, how to write video title copy, how to increase users' likes, comments and completion rates, and what are the tips , Find a place worth learning from it.
Pay more attention to the people and things around you, and record some valuable things as materials for future short video content creation.
(2) Refining and polishing the presentation method
1. Youchuang video material
In addition to continuously accumulating creative materials and talents, the external presentation of videos must also be continuously optimized and adjusted to create a better user experience. Be more careful in the selection of the protagonist of the video, and try to choose some recognizable people.
2. Optimal shooting environment
Pay attention to the selection of shooting environment and the use of corresponding special effects. In the process of arranging the shooting scene, under the premise of conforming to the content background, try to arrange the scene as beautifully as possible, and choose some pleasant scenery to increase the beauty of the video.
3. Optimal shooting equipment
In the selection of shooting equipment, we should also try our best to be professional, pay attention to the polishing of shooting details, and make the "15-second" video as a real big-screen movie.
For the shooting of some key shots, it should be as prominent and refined as possible, so that the audience can quickly find the main points to be expressed in the video in a short time.
(3) Don’t be afraid of trial and error when it comes to creative ideas
First of all, it should be emphasized that creation itself is a process of constant trial and error.
Especially for short videos, a field where creativity wins, don't try to find a set of success rules that can be replicated infinitely.
In fact, although the short video industry has been developed for many years, it has only just emerged in recent years, and the entire industry is in the groping stage.
Therefore, as a Douyin broadcaster, you must be able to let go of your hands and feet, and keep trying with an attitude of "not afraid of trial and error".