What is an independent domain name?

What is an independent domain name

An independent domain name is a top-level domain name. A domain name consists of two or more words, separated by dots in the middle, and the rightmost word is called a top-level domain name.

An independent domain name means that the top-level domain name is registered by you and you have ownership, such as yuzhepeixun.com. A general domain name means that your domain name is built under someone else's top-level domain name, mostly a second-level domain name or a third-level domain name.

The top-level domains we contact are divided into two categories:

The first is country code top-level domains (nTLDs for short), currently more than 200 countries have allocated top-level domain names according to the ISO3166 country code, for example, China is cn, Japan is jp, etc.;

The second is the international top-level domains (generic top-level domains, referred to as gTLDs), such as .com for industrial and commercial enterprises, .net for network providers, .org for non-profit organizations, etc.

What is the value of an independent domain name

1. Global uniqueness and scarcity

Internet domain name is the name of a server or a network system on the Internet network. Every domain name in the world is globally unique. As long as one person is registered, no one else can register the same name during the registration period. The exclusivity of domain names is produced by the unified global management of domain name technology, unlike other intellectual property rights that rely on laws and regulations to maintain their uniqueness. Because of the inherent characteristics of domain names, people can counterfeit trademarks, but they cannot counterfeit domain names. This also makes domain names increasingly become a non-renewable scarce resource.

2. Wide coverage

The Chinese population in the world accounts for more than 25% of the total. The language barrier has become a stumbling block to the development of e-commerce in Chinese regions. The use of Chinese international domain names is more suitable for the language habits of Chinese people. As long as you can remember the Chinese name of the website, you can visit the website. It has completely cleared away the language barriers for Chinese people around the world to surf the Internet.

3. Excellent domain name resources are abundant

Under the previous English domain name system, foreign companies have firmly grasped popular industry words and common words, making it easy for foreign companies to establish a series of portals. Using a meaningful and easy-to-remember Chinese international domain name can not only bring high advertising value in publicity, promotion and development of e-commerce, but also accelerate the establishment of the website's portal status in the industry.

4. It can be used with the original domain name at the same time

Enterprises can bind the Chinese international domain name and the original English domain name on the same website without abandoning the original domain name. It makes it more convenient for a considerable number of users who do not understand English to surf the Internet.

5. Improve the efficiency of corporate publicity

With the use of Chinese international domain names, netizens can browse the Internet and send e-mails in their own language. Businesses can market through services such as websites, e-commerce sites, and email. Due to the easy-to-remember Chinese domain names, it can save huge advertising costs for enterprises.

6. Can maintain the value of the brand

In the previous domain name system, no matter whether an enterprise uses its own English translation, full spelling, pinyin abbreviation, or even a number as a domain name, it cannot directly reflect the identity of the enterprise. Merchants have to abandon the familiar Chinese brand and create a completely unfamiliar one. When using an English code name, it will undoubtedly greatly reduce the value of the original brand.

The above is to give you a detailed introduction to the value of independent domain names, hoping to help you.