Unwilling to seize the Douyin trend and make a fortune? These 5 secrets are a must for beginners!
Tip 1: Douyin must maintain an account
Many friends must have encountered the problem of playing the video "0", or the video has no problem but the pod cannot be placed .
Brother Zhun’s answer to this question is: account problem, I didn’t maintain an account in the early stage, and the playback of the work has been maintained at 30-100 for a long time. We call this kind of account a zombie account, and we must be very careful when maintaining an account in the early stage.
Let me share with you the preparations for account maintenance in the early stage, which is actually very simple:
Do not switch devices frequently after account login.
Swipe the home page recommendation every day, and recommend in the same city for no less than 2 hours to keep the account active.
Watch live broadcasts, watch videos, like, repost, and comment more.
Do not change your personalized signature and Douyin account.
Pay attention to several accounts you like every day.
The operation is actually very simple. To sum it up, it is "imitating normal people to use Douyin", and the cycle is about 2-3 days .
After raising the account, remember that when posting the first video, it is best to shoot directly in Douyin with the "plus sign", add a little subtitle, and post it with a title .
If the account can reach about 500 for 3 consecutive works, it means that the account is fine, and the edited video can be released normally.
Tip 2 : Learn to rub hot spots
To do Douyin, you must learn to follow hot spots. If you follow hot spots well, it will help you catch hot spots every minute.
So how do you get hot? What hotspots can be rubbed? Brother Zhun mainly talks about 4 methods here:
① Event hotspots
Rumoring hot spots through events is a common form in self-media. When something happens, everyone pays attention to it immediately. If the number of likes and comments is high, there will be a lot of hype.
For example, after the time of "A certain Zheng is cool with D pregnancy and Q raising" came out, many people posted videos and articles saying: "Why does our country not allow D pregnancy incidents?"
Another example: After the time of "A certain Luo , a certain Zhi, and a certain Xiang" came out, beauty bloggers liked to stalk the "dark circles" stalk, and even a certain Huang , a certain son, and a certain Tao said that his own dark circles were born in the live broadcast. , Those who didn't stay up all night are all on the hot search.
② Hot spots of characters
In addition to following hot events, people can gossip hotspots all the time. Of course, they usually choose well-known celebrities, business leaders, and Internet celebrities .
Tip 3: Douyin account 6 major weight categories
Douyin accounts are classified by weight. It will be very helpful to operate Douyin to find out which level your account is currently in.
① Zombie number
Accounts with less than 200 views of newly released works for a week are considered zombie accounts, which are almost equivalent to scrap accounts. It is recommended to re-register the Douyin account.
How severe is Douyin's current limit on zombie accounts? Even if you have friends who follow each other on Douyin, the system will not recommend it, which means that no one else can see it when you post it to Moments.
② Low weight number
If the playback volume of newly released works hovers between 200-500 for 7 consecutive days, it is a low-weight number.
The videos of this type of account will only be recommended to the low-level traffic pool . If there is no breakthrough for half a month to a month, it will be reduced to a zombie account.
③ Normal account
If your video playback volume is in the range of 500-1000, it belongs to a normal Douyin account.
Most of the user accounts in Douyin are at this level, which means that you have not violated the regulations, but the quality of the content is not very high.
If you want to increase the playback volume, you need to work harder on the video content.
④ Account to be recommended
If the video playback volume continues to be 1000-3000, it is an account to be recommended.
The weight of the account to be recommended is still relatively high. Douyin will put you in a traffic pool waiting for recommendation. If you continue to publish relatively high-quality works in the future, or if the work is vertical enough to be seen by Douyin, he It will directly recommend you to a larger traffic pool, such as 10,000 to 50,000. At this time, the video may become a small hit overnight.
⑤ Waiting for popular accounts
Accounts with more than 10,000 video views are considered to be popular accounts.
At this time, it is necessary to participate more in the latest topical activities and challenges on the platform, even the latest music, the latest talent co-productions, etc. In short, it is necessary to combine more popular content to increase the chance of being popular.
⑥ Big V account
At present, the group with the highest weight given by Douyin are these big V accounts. Every big V account will have a corresponding Douyin editor. Any challenges and activities released by the platform will take the initiative to notify them or invite them Participate in some interaction of the platform.
At this level, the platform and the big V have reached a stage of mutual achievement. The platform allows its users to obtain more high-quality content by recommending more fans for the big V. Big V attracts more platform traffic and precise users through its own high-quality content.
Tip 4 : Access to popular and necessary data
① Completion rate greater than 30%
When your completion rate is less than 30%, there is a problem: the beginning is not attractive enough or there is a problem with the content structure .
② Like rate (number of likes/play volume) is greater than 3%
When the like rate is less than 3%, there is a problem: the content is not attractive enough .
③ The comment rate is greater than 0.4%
When the comment rate is less than 0.4%, there are problems: the content lacks resonance and slots .
④ Forwarding rate greater than 0.3%
When the point forwarding rate is less than 0.3%, there is a problem: the content lacks value or novelty .
⑤ Follower-to-like ratio (number of fans/number of likes) is less than 1:6
When the proportion of fans is greater than 1:6, there is a problem: the entire account has no distinctive features and lacks motivation to pay attention .
Skill 5 : DOU+ placement skills
Many people said that after they voted for DOU+, there was no effect, and the playback volume still couldn't increase. In addition to the video quality, it may also be that the delivery method is wrong.
Brother Zhun is here to share a good DOU+ placement strategy - multiple placements at a small cost , tried and tested.
The DOU++ budget for each video is 300, and the vote is 100 per hour, for a total of three rounds.
When the data declines, just invest 100, and the small cost investment has been tried and tested.
Secondly, the timing of DOU+ launch is also critical.
The general practice is to vote for DOU+ at the beginning of the video release. If you see signs of explosion in the video, about 1 hour after the video is released, use DOU+ to boost the video to make the video more likely to explode.
Many videos that originally had only 100,000 views can grow to tens of millions of views through DOU+ boosting.
Note : Once the golden period of video fueling is missed, no matter how much you burn DOU+, it will not help.