How to use self-media short videos to promote scenic spots?

How do tourist attractions use Douyin and Kuaishou to do short video marketing? If you want to really become bigger and stronger, it is definitely not a simple daily development of scenery and tourism activities, but an in-depth operation around the tourism industry in all aspects! Let's talk about how to operate a short video account?

1. Fully understand the main needs of target customers

If you want to accurately attract traffic by promoting soft articles, you should understand potential customers and analyze the salient characteristics of users. Therefore, our manuscripts need to meet the needs of potential customers. Only by touching the pain points of customers and making them resonate can it be possible to gain the trust of users. , to achieve better drainage effect.

2. Reference peer partners

Many people think of self-media as too simplistic. Many friends from different fields have just entered the field of self-media, and most of them don’t know how to start. In order to better solve this problem, here are a few small methods. That is, we can learn more from our peers and learn from experience.

3. Content is king , fan promotion

10,000 bad videos are not as good as one high-quality video. Each scenic spot will have many tourism products, and the most famous ones are only a small part of them, but they are the key point of external publicity. Maximize this core advantage as much as possible. It is necessary to concentrate resources to create scenic spots or tourism products with greater communication value, cultivate fans, and then use them to expand the market through word-of-mouth communication.

Fourth, build a self-media matrix

To be a new media, you can’t just operate and manage one platform. You must know how to operate and manage several new platforms. In the past, videos were only uploaded to Douyin. All platforms that can be used are in operation, which can obtain very large traffic, thereby improving the overall exposure effect.

At present, the 80,90-year-old young group accounts for half of the tourist group, which is characterized by the pursuit of new and exotic attractions, the pursuit of Internet celebrity products, and the overlap with the age group of Douyin users. Therefore, through Douyin and other platforms favored by young users is undoubtedly a fast and Precise marketing.