Lei Jun: My 2 thoughts on Internet thinking

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"Renewal Book Hall" Chapter 293

Content source | This article is excerpted from CITIC Publishing Group Books

"Xiaomi Entrepreneurship Thinking" by Lei Jun

Rotating Editor-in-Chief | Zhiyong Editor -in-Chief & Editor-on-duty | Run Jin

7001 In-depth good article: 9658 words | 15 min read

My tech career started at Kingsoft.

As an old software company, Kingsoft seems to be unable to keep up with the pace in the Internet age. In the early years, Jinshan also made two Internet transformations.

The first time was the establishment of the Excellence Division in early 1999, which started the Internet business attempt, and later split and established the Excellence Network. The second time was in 2005 to promote the comprehensive Internetization of Jinshan.

These two reforms had little effect, and Jinshan missed the Internet era. I'm a little confused about the future. In 2007, after Kingsoft's listing, I resigned as Kingsoft's CEO and began to reflect and summarize.

Our generation has a special yearning and belief in the Internet. Those who have experienced the early Internet have idealism that completely changed the world, like explorers in the dark with shining stars above their heads.

1. The Genesis of the Internet

1. The rise of the Internet

The emergence of the Internet, first of all, is the connection based on information. Without connectivity, there is no collaboration and the resulting efficiency gains, as well as the sharing and allocation of information and resources.

In 1969, the US Department of Defense deployed the ARPANET to try to connect some of the core computing centers used for military purposes. At first, it only connected four mainframe computers deployed in four universities.

Another great contribution of ARPANET is the TCP/IP protocol, which is a connection packet network protocol that appeared in 1974, which enables direct information communication between different devices and different types of computing terminals.

The efficient, reasonable, and shared allocation of resources across time, regions, platforms, and terminals has clearly shown the core value of the modern Internet from the very beginning.

Even in 1968, the title of the report submitted by "Father of the Arpanet" Larry Roberts was called "Resource Sharing Computer Networks". These interconnected network properties soon sparked great interest in the business world.

(Lei Jun's early works: BITLOK super software encryption system)

In 1992, three American companies, IBM, MCI, and Merit Network, jointly formed an Advanced Network Services Company (ANS) and established a new network called ANSnet. Subsequently, the civilian Internet began to develop by leaps and bounds.

Europe has also provided a key force in the development of the Internet. Tim Berners-Lee, who worked for CERN (European Organization for Nuclear Research), invented and open sourced key Internet infrastructures such as the World Wide Web, web language and browsers around 1990.

The great thing about this series of inventions is that it unifies the display and communication of Internet applications on the web without having to ask what computing device, what operating system, and what programming language their providers use to create these applications.

These inventions also made it possible for ordinary people to use the Internet, and directly contributed to the take-off of modern Internet business companies based on web applications. Since then, ordinary users can see the information they want to see as long as they open the browser and click on the webpage.

2. The first email from China

Before the advent of the Internet business era, China has begun to access the Internet, and the academic field is the pioneer of China's Internet applications.

"Across the Great Wall we can reach every corner in the world." (Across the Great Wall, to the world) , this is the first Chinese e-mail sent from Beijing to overseas on September 20, 1987. This also indicates that the Internet era has quietly knocked on the door of China.

My first contact with the Internet was at the Institute of High Energy Physics, Chinese Academy of Sciences. In 1992, in the lab of an old classmate, I connected to the Internet for the first time. It was truly a magical experience, the whole world seemed to be in front of you.

I immediately fell in love with this experience. I went to the Internet every three times and five times to download technical materials and some new software from the Internet. At the same time, I uploaded the software code I wrote to the overseas server through the Internet to communicate with the programs all over the world. Sharing with members, I feel a special sense of achievement.

The Internet at this time was more like a revolution in a laboratory. But soon, the tide of revolution flooded every corner of the world.

In 1993, the then US President Bill Clinton proposed the "Information Superhighway" strategy, planning to invest 400 billion US dollars to gradually lay telecommunication optical cables to all households in 20 years.

In 1995, Netscape, which owned the most popular browser at the time, Netscape, went public, and Windows 95 was released that same year. In addition to the native graphical operation interface, Windows 95 especially strengthened the support for Internet applications, and the IE browser became a bundled component of the operating system.

During that time, I was addicted to a BBS site called CFIDO. Kingsoft has undertaken the construction of two stations, the "West Point" in Beijing and the "West Line" in Zhuhai. At that time, I was more on the "West Point", managing the "Program Life" section, and became an Internet enthusiast.

At that time, it was very inconvenient to access the domestic network. Netizens did not play HTML-based web pages, but built a BBS site for exchanging letters. They accessed by telephone and used special software such as Bluewave to send other netizens. Download the letter and upload the reply to the site.

Therefore, the access capability of a site is limited, and the time available to each person is also limited. West Point was considered to be relatively luxurious at that time, with 4 telephone access lines. Netizens who were active on CFIDO at that time included Ma Huateng and Ding Lei. We discuss technical issues online and also chat.

At the beginning, everyone just enjoyed a convenient and novel communication space, and some netizens packaged and edited the outstanding content in everyone's envelopes into online magazines, such as "Longyin" magazine, which can still be found on the Internet today. Early envelope contents.

Later, gradually, many people began to think about entrepreneurship based on Internet business. For example, Ma Huateng pondered the application of "Internet paging" during his tenure at Runxun, which was later called QQ; while Ding Lei began to ponder how to build China's e-mail system, and later founded NetEase.

As we indulge in the CFIDO site, America's Internet entrepreneurship is in full swing. From 1995 to 1996, I applied for a business trip to the United States several times, but I did not know why the visa was rejected.

This incident often makes me regret. If I had gone there, maybe I would have formed a deeper understanding of the Internet earlier.

3. Development of China's Internet Infrastructure

From the small circle of CFIDO to the public, Internet commerce in China is progressing at an astonishing speed.

In the spring of 1996, a huge billboard was erected at the South Gate of Zhongguancun in Beijing, with a large line on it: How far is the Chinese from the information highway - 1,500 meters north.

This is an advertisement for a company called Yinghaiwei, the first ISP (Internet Service Provider) in China.

Although Yinghaiwei did not achieve commercial success later, this incident became a symbol of the beginning of a wave of Internet popularization in China, and the power of this wave was unimaginable at the time.

At that time, no one of us could even say clearly how to do business on the Internet and how to make money. But in any case, the whole world has begun to fall into a frenzy because of the Internet. It doesn’t matter if you don’t know how to make money. Start with infrastructure first, and I believe that making money will come naturally in the future.

So, the first to appear were access service providers like AOL, browser makers like Netscape, and one-stop portals like Yahoo.

And with the founding of Amazon in 1995, the Internet began to enter a whole new phase. Email portals, games, etc. are all information-based communication, dissemination and entertainment consumption. They are a business form that is completed online throughout the entire process of circulation and consumption. E-commerce has opened the process of the Internet really affecting the development of the real economy.

The above is the progress of the Internet infrastructure. At the same time, the description of the future picture after the high Internetization is also enriched day by day, forming a high degree of guidance for the development spirit.

4. A sound of spring thunder

In 1995, the American scholar Negroponte published the book "Digital Survival", which was almost like a spring thunder for the Chinese Internet industry, which was still in a wild state.

In fact, Negroponte himself played an important role in the pioneering of China's Internet industry through venture capital and publicity calls.

Looking back from today's perspective, "Digital Survival" is actually trying to predict and describe the technology, social awareness, and intelligent life forms when the digital economy is fully implemented.

In addition, there are three books that provide the basic structure of Internet business cognition, namely "Attention Economy", "Free" and "Long Tail Theory".

Everything is in the ascendant, everything is full of hope, but these scenery belong to the Internet industry. At that time, I was in the software industry and accompanied Kingsoft through the most tormenting dark age.

Second, a programmer's quest

I started my career at Kingsoft and was the No. 6 employee of the company.

Jinshan was established in 1988. China's first-generation programmer hero Qiu Bojun locked himself in a hotel in Caiwuwei, Shenzhen, and wrote WPS in 3 months.

In the following 30 years, Kingsoft has been carrying the national software banner, and has firmly held an important strategic position for China in the field of general software.

There have been great glory and great pain in this process. Software delivers functionality, just like WPS delivers word processing capabilities, we sell copies and users gain capabilities. Moreover, this delivery is a one-off (at least until the new century is fully Internet-enabled) .

At that time, Jinshan was struggling to survive in the desperate situation of "there was Microsoft before, and then there was piracy". Software itself is a tool, and a tool is not a service. The same is to submit code, general software and the Internet have completely different situations.

This has also become a long-term painful proposition for Jinshan and me.

The boundaries of software

1. Join Jinshan

In 1987, I graduated from Mianyang Middle School (now called "Xantao Middle School") in Xiantao City, Hubei Province . My favorite subject at the time was chemistry, and I thought I would major in chemistry in the future.

Before the college entrance examination, a good friend of mine told me that he wanted to major in computer science. In order to have more common language with this friend, I also chose to major in computer science. I was successfully admitted to Wuhan University and started my program life.

I've found that writing programs is really the happiest thing I've ever encountered. Writing a program is like writing a poem. It requires imagination, the ability to express concisely and the ability to construct a world view.

Excellent program, as simple and elegant as poetry. I put all my passion into writing programs. The first pot of gold in my life was also accumulated by writing programs.

In college, it took me two years to complete all the credits. Later, I had a lot of time. Sometimes I helped people write programs and made some money. Later, I collaborated with a friend to write "Immunity 90", one of the earliest antivirus software in China, and "BITLOK", an encryption software.

At this stage, I came into contact with a new word processing software - WPS. When I saw it for the first time, I couldn't believe it was a software written by Chinese people, and I admired the high level of it. With a heart of reverence, I tried to decompile it, cracked it, and added a little function that I thought was valuable to improve it.

I didn't expect that this attempt completely changed my life. The author of WPS found me and invited me to join Kingsoft.

Early photos of Jinshan (from left: Lei Jun, Zhang Xuanlong and Qiu Bojun)

The first time I saw Qiu Bojun himself was at an exhibition in 1991. At that time, he was twenty-six or seven years old. He was wearing a woolen coat and a famous brand. He walked with wind and passed me like a star. At that moment, I felt that Jinshan's programmers were really good.

The second time I saw him was more than a month later, he asked me to meet and urged me to join Jinshan. I said to think about it for a day, and then I told him the next day that I thought about it and decided to join. At that time, Jinshan was still very young, and I became the No. 6 employee of the company.

Later, according to the arrangement of the company, I established Beijing Jinshan, and set up a research and development team in Beijing. It was a sunny day, our team had a group of top programmers, and WPS sang all the way, running on almost every computer in China. Until Microsoft came along.

2. The turning point

In 1995, Jinshan and I both suffered a devastating blow. In April of this year, the Windows-based office suite "Pangu", which I led the team and spent 3 years polishing, was launched.

For this office suite that we have high hopes for, Jinshan has invested tens of millions of yuan in development costs, which almost overwhelms all the accumulation over the years. But the reality gave us a fatal blow. We originally expected to sell 5,000 sets within half a year of the launch, but the sales of the entire product life cycle failed to reach 2,000 sets.

The tragic loss of blood brought Jinshan to the edge of the cliff. By the beginning of 1996, Jinshan was almost exhausted. Among the R&D team with hundreds of people, more than half of the elites had left.

Why can't a product like Jinshan be sold with such great effort? I'm a little annoyed. In my heart, there must be a problem with sales.

So, I took the lead in going to the storefront and station store, and went to the front line of sales to see how to discover the needs of users, and learn how to make products that users need. On the first day, I didn't even sell a set. The second day, the third day, still the same.

I was so desperate that I stepped aside and observed how the old salespeople in the store were selling software. I found that the salesperson did not start talking about the technical features of the product when he saw the user, but followed the user's needs and introduced the product according to the user's usage habits and preferences.

Sometimes, the functional requirements put forward by users happen to be blind spots when we are doing development, which gives me great inspiration.

By the fourth and fifth day, I finally understood how to sell. By day seven, I was the day's sales champion.

At that time, in China, computers were just beginning to become popular. In the days of Zhandian, every day several customers would ask if there was any software for getting started with computers as soon as they entered the store. I'm a little surprised. If you can't learn computer, just buy a book and read it. Do you need to buy a software? I always tell them patiently that there really is no such software.

After being asked many times, I finally realized that since so many people want to buy it, wouldn't it be over just to make one? To be honest, this kind of software really has no technical content. We immediately developed a computer learning software called "Computer Introduction", which was brought to the market at the fastest speed. The result was a great success and entered the software bestseller list.

Following this line of thought, the Kingsoft team also made a VCD "Kingsoft Shadow Fighter", which sold very well because the user's needs were accurately tailored. Although the sales problem of WPS and Pangu has not been solved, Jinshan has basically solved the problem of survival.

3. Lose your ideals

Jinshan survived, but I lost my ideal. When I joined Kingsoft, I hoped to create a new glory in the Windows era and create a great company. How beautiful the ideal is, how painful it is when it is shattered.

For a passionate young man, there is nothing more terrifying than losing his ideals. In April of this year, I asked Qiu Bojun to resign, but he did not approve and let me rest first.

So, I started a life of emptiness.

During these painful days, I spent almost every day on the Internet and became a moderator on CFIDO's West Point site. After getting up at 7:00 every morning, I start to surf the Internet, and I have been doing the management work of the moderator, and at the same time, watering and answering everyone's questions until 2:00 in the morning.

This kind of day lasted for nearly half a year. In this half year, I have two harvests.

The first is an enhanced understanding of the web user community.

For example, how to manage a community well, how to do topics, and how to operate activities can increase the activity of the community, what do community users care about, and even how to write a post so that more users can read and interact.

The second is the reflection on the Jinshan team.

Kingsoft is almost a pure R&D company. Our R&D technology is absolutely first-class, but we don’t know the products that much, and we don’t know what kind of products users really need.

Making a product is not a show of skill. How to make the function more user-friendly and meet the needs of users is as important as technology.

In addition to products, we do not know how to do sales, how to do marketing. If Jinshan wants to counterattack, these shortcomings must be made up.

Half a year later, I want to understand, I still have the opportunity to make Jinshan well.

4. Back to Jinshan

In November, I went back to the office and regrouped the team to continue working on WPS. Just being so single-minded, let me pass the first wave of Internet entrepreneurship. In 1997, Kingsoft finally launched the WPS 97 version, which sold 13,000 sets in two months, and Kingsoft came to life again.

However, it is only a matter of surviving. Kingsoft's situation has not fundamentally changed. We are still in the dilemma of "there is Microsoft before and piracy later". Apart from the government and enterprise commercial markets we are striving to develop, the main business WPS is still Can't make money from the mass market.

Later, we had to start "supporting the war with warfare", relying on the development of various software products such as typing teaching, video disc playback, games, etc. to support the main business of WPS. Kingsoft's team still did everything to survive.

At this time, China's Internet market ushered in a period of enlightenment. In 1997, Ding Lei resigned from the system, and NetEase was established at the end of that year; in November 1998, Tencent was established. In December of the same year, Stone Lifang merged with Huayuan, a Chinese information website in North America, to form Sina.com. In 1999, Alibaba and 8848 were established.

The days of China's Internet boom are here. In October 1998, I also wanted to buy NetEase. At that time, NetEase was established almost a year ago, and there were only five people. The main business was two: personal email business and personal website building service business.

I offered 10 million yuan, which was an exaggerated figure at the time. Ding Lei refused after thinking. Just two months later, in December, NetEase raised $10 million at a valuation of $65 million.

Without knowing how to make money, what kind of business can make a company's valuation increase dozens of times within two months? With doubts about the Internet, Jinshan and I walked into 1999. Although Jinshan was closest to the line of life and death in 1996, the most painful year was 1999.

If, for the life-and-death struggle in 1996, we knew after the fact where we were wrong, the most tormenting part of the pain in 1999 was that we didn't know what we were doing wrong, but were thrown into the most pain and watched In the endless purgatory, the goal that you dare not even dare to imagine is easily crossed by others.

In 2000, Chinese web portals ushered in a wave of listings, and Internet companies in China and the United States ushered in the first wave of investment at the same time. The valuations of various Internet companies have risen beyond people's imagination. The same is programming, writing code, a programmer jumped from a software company to an Internet company, and suddenly he was worth a hundred times, why? Why?

Jinshan has experienced another wave of tragic brain drain.

Is it meaningless to insist on self-research and stick to the national general software position? If everything Jinshan insists has meaning, what value should such meaning reflect in the business field? Where is the future of Kingsoft and the future of the software industry? These questions linger in my mind every day.

I have a vague feeling that while there may be a bubble, there must be a reason for this. Everything Jinshan has done is of great value, but there must be something we didn't realize, the lack of some potential huge value space provided by Internet companies.

At that time, I didn't understand that software is a tool, the Internet provides services, and software can be transformed into a user-oriented service through the form and channels of the Internet.

And this is exactly what Jinshan has rejuvenated in the mobile Internet era after 2010.

In 1999, the fire of the Internet and the loneliness of Kingsoft software made Kingsoft and I realize that we need to re-explore new ways to keep Kingsoft's technological dreams burning.

4. Two long exams about the Internet

1. The first round of thinking about the Internet

At that time, in the face of the Internet boom, everyone in the Kingsoft team was very anxious.

I understand that in the face of such trends, we cannot be spectators of the times. With ten years of business experience, I still don't understand: how do these companies make money? When will I be able to earn back my burnt money? There are so many questions that I can't figure out, I decided to jump in first and think as I go.

I tried my best to convince the company. At the beginning of 1999, we planted an "experimental field" in Jinshan, established a special business department, recruited more than ten people, and built a software download website named Joyo.com. Soon we were number one.

But then the problem came out. Doing downloads required a lot of servers and bandwidth. At that time, servers and bandwidth were very expensive, and users were unwilling to pay. Without any income and a lot of expenses, how can this business be sustained? I thought about it for more than half a year, until October 1999.

One day, I suddenly figured out the following reasons:

1. The Internet is a tool, and every company will become an Internet company in the future.

2. Doing e-commerce is the most promising. Because the Internet is an advanced production tool, the fastest way for traditional companies to apply the Internet is e-commerce, which is the so-called "cement + mouse".

Of course, e-commerce is also a transitional term, because in the future all companies will be e-commerce companies.

(Group photo of Joyo.com team)

This was my first thought about the Internet.

2. The second round of thinking about the Internet

After I understood this truth, I realized that there was no future for software download at the time, so I made up my mind to give up the software download business and transform into e-commerce.

At this time, Jinshan was preparing to hit the market, and the board of directors was not optimistic about our Internet attempts, and hoped to close Joyo. I persuaded Kingsoft's board of directors not to close Joyo, but to spin it out and operate independently.

At that time, I was very confident and felt that I had figured it out and that I would succeed. I strongly advocate not to finance venture capital money, but to invest by Kingsoft shareholders themselves. Later, the major shareholders of Kingsoft invested 16 million yuan, while the major institutional shareholders of Kingsoft also invested several million yuan.

After preparation, the new Joyo Network was officially launched in May 2000. Doing book audio-visual e-commerce, we found the old age. Chen Nian was working on Book Review Weekly and was one of the best book reviewers.

From the very beginning, we selected SKUs (stock keeping units) from the tens of thousands of books in the old collection, and each book must be recommended by the management team.

So, in fact, Joyo.com is the earliest selected e-commerce company. In addition to being the earliest selected e-commerce company, Joyo.com was also the first e-commerce company to promote self-built logistics and cash on delivery. At that time, in major cities such as Beijing and Shanghai, it could achieve 4-hour delivery and cash on delivery.

At the same time, Joyo.com was also the promoter of genuine books and audio-visual products at that time. The genuine VCD DVD of "Westward Journey" costing 2 yuan was cheaper than pirated copies. Joyo.com was also the author of "The Little Prince" and other popular books in China. Publishers and core promoters.

At that time, we were both Jinshan and Joyo.

At the dawn of the new millennium, in order to lay a solid foundation for future progress, Kingsoft completely overturned the original technical architecture, started rewriting the underlying code, and then started the game project to continue blood transfusion for WPS.

At that time, I was busy with Jinshan every day. At 12 o'clock in the evening, I was on the phone with the management of Joyo.com to review the operation of the day, from the selection of each book to each banner on each page. (page flag) position, and then to all the operating data, all efforts have been made.

Soon, Joyo.com became the No. 1 B2C (business-to-consumer) e-commerce company in China. However, our story with Joyo.com has only been written for 4 years and 4 months.

Joyo.com was officially launched after the first wave of the Internet bubble burst in 2000. It was started entirely with the own funds of Kingsoft and its shareholders. By 2004, the next wave of Internet investment and financing boom had not yet arrived. Network, we have no way to raise enough funds to support it in time, and Jinshan, which is still struggling in the sea, is obviously unable to support the excellent network to continue to move forward.

In desperation, in September of this year, we sold Joyo.com to Amazon for $75 million.

In 2004, China's Internet had just passed a severe ice age. Several portal companies that were listed around 2000 have just survived a life-or-death situation with no business model and no income with value-added telecommunication services. Alibaba defeated eBay's eBay this year and won the C2C (user-to-user) e-commerce platform battle, while Alipay, which was born with Taobao, has just emerged.

Tencent also went public this year, and QQ occupies the leading position in the domestic instant messaging market, but people are still waiting to see who can win the last laugh in the most valuable market with Microsoft's MSN.

After several years of exploration, the online game industry took the lead in becoming a model of Internet business applications that could be successfully monetized. The industry leader at that time, Shanda, not only contributed to the first richest man in China in the Internet industry, but also realized the first major innovation in the business model of China's Internet: They put forward the concept of free games, which is the originator of today's various "Krypton Gold" games. Baidu, on the other hand, occupies the leading position in Chinese search and becomes the largest traffic provider in China.

From today's point of view, China's Internet in 2004 is realizing the leap from mailboxes, portal content, tool supply to large-scale traffic realization, and then to service payment.

At this time, in the United States on the other side of the ocean, Google has become a model of the global Internet business model, and Facebook was also quietly born this year. And Jinshan is still in the sea of ​​misery, still struggling to find a way out. I had to think again, what the hell is an internet company?

Jinshan's painful experience made me have to think again and again about the nature of the Internet.

3. Looking back at the entrepreneurial experience, 2 conclusions about Internet thinking

These thoughts made me finally find that in the long run, there is no so-called pure Internet company. The characteristics of the Internet are the extreme amplification of some existing business innovations or principles under the conditions of new technologies. Internet thinking can be applied to the Internet era. Methodology for all industries.

In September 2004, I formally signed the agreement to sell Joyo. Selling a business you started is an extremely painful experience for an entrepreneur.

In order to get out of my painful emotions as soon as possible, I decided to try my best not to go to Joyo.com and to see my old colleagues from Joyo.com. Instead, I devoted my energy to summarizing the success and failure of Joyo.com and pondering future development opportunities. These thoughts gradually condensed into several core propositions:

What is the Internet? Why do Internet companies have high gross profit margins and rapid growth? What is the future development trend? In the process of thinking and solving, I reorganized all the past decisions of Joyo.com and led Jinshan's team to re-learn the "Ten Commandments of Google".

After thinking about it for more than half a year, I feel that I have a little feeling for the Internet. What is this doorway? In fact, it is very simple: the Internet is a concept! The Internet is not actually a technology, but a concept and a methodology, and the essence of the Internet can be grasped by grasping this methodology.

At that time I made some preliminary conclusions:

1. The Internet is first and foremost a tool, and there will be no so-called Internet companies in the future.

2. The Internet is a revolution of ideas. Only by changing the ideas can we keep up with the Internet age.

After careful consideration, I came to the following conclusions, which are very interesting in retrospect today.

1. Openness and cooperation are the keys to the success of Internet companies.

The Internet is first and foremost an endless network, and everyone is a node. Interconnection is the most critical factor for the success of the Internet. Any closed business model will encounter great challenges.

2. The best thing about Internet companies is that they make money from machines.

Once the product development is completed and the number of users reaches a certain scale, you can make money as long as the server is turned on. At this stage, the marginal cost of product development and promotion is zero, the cost of server bandwidth is decreasing year by year, the gross profit margin will naturally increase, and the business growth rate is relatively fast. Moreover, the machines work 24/7. Of course, the operation and maintenance personnel must ensure the quality of operations around the clock.

3. Word-of-mouth marketing and online alliances are the core of Internet company marketing.

Internet companies face all users directly, and good products can be successful only by word of mouth. Alliance promotion with other Internet companies that have users is also an effective promotion model.

4. Internet company management is relatively easy.

First, the business and internal operating systems are highly IT-based, which is very different from traditional companies; second, it is easy to promote quantitative management; also, the dependence on people is not high, so it is easy to do knowledge management, and the system automatically records major The work of some people, the flow of personnel has little impact on the enterprise.

5. Internet companies make money by providing services, while software companies make money by selling products. This model determines that the business of software companies is not easy to sustain and grow steadily.

We must shift from selling products to selling services. 6. The key to the Internet is to be fast. The model of Internet products is that R&D personnel and users develop products together. If there are phased results, they will be launched first, listen to user feedback, and modify according to user opinions. 7. The hot spot in the next 10 years is the mobile Internet, and mobile Internet access is a trend.

After thinking about this, I did two things.

First, from the beginning of 2005, I issued a mobilization order within Kingsoft to comprehensively transform the Internet. Now Kingsoft's business is almost entirely from the Internet.

Second, at the beginning of 2006, I joined the mobile Internet industry without hesitation. For example, I invested in Lexun (the largest community in the mobile Internet at that time) and UCWeb, and personally served as the chairman of UCWeb, cheering for the mobile Internet industry. These are all decisions I have made after careful consideration.

In 2007, after 8 years of hard work, from A shares to Hong Kong stocks, then to US stocks, and finally back to Hong Kong stocks, Kingsoft was finally listed, but after the listing, I was not in the mood.

If Kingsoft is a general-purpose software that strives to survive and develop in an extremely unfavorable environment, then, from general-purpose software to the Internet, when I was in college, the one who was a world-renowned great company Where is the dream? How can we really use technology and the Internet to change people's lives and be needed by people at the same time?

For these questions, I still had no answers at the time , so I decided to resign and leave Jinshan to rethink where the future is, the nature of the Internet and what it can do in the next era.

Our generation has a special yearning and belief in the Internet. Because we believe that the Internet represents a force that inspires human beings to achieve perfection.

*The article is the author's independent point of view and does not represent a position.

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