Press Release Marketing: How to Continue to Explore New Markets?

Most companies are immersed in the creation and updating of accounts on various platforms. However, it is difficult for fans to improve and it is difficult to be seen by customers. Therefore, it is the idea of ​​many companies to proceed step by step. If new markets cannot be constantly discovered, then economic development cannot be sustained. But that's why they stop developing?

Therefore, the best way is to continue to explore new markets. It can be new traffic support, or the old one can continue to expand. For example, there was a time when the Q&A on Weibo, as long as the answer was good, would be wildly recommended. If you write with your heart, it is easy to get the attention of users. Although Douyin will not directly recommend fans to you, today's Toutiao lottery software has thousands of people participating every day. Once the rewards are determined, there will be more fans. These are free, but you'll never find them if you're not paying attention.

In addition to seeking new markets, other businesses can also make reasonable use of government resources. For example, if you want to hold a Weibo lottery, why not cooperate with the official website. Although it is only a relatively expensive prize, its influence and exposure far exceed the average Kol. For example, you can look for some brands that are large in scale but have relatively few events. They may hold some events on a regular basis, and you can buy them for a little money.

This kind of promotion cannot be done by one person alone. Your family should do it, and his family should do it too. Your size is almost the same, and your customer base is very similar, so why not promote it together? The cost has not changed and the content has doubled, so why not do it?

This involves cross-industry cooperation, traditional cross-industry cooperation, including but not limited to Weibo, WeChat, APP, website, film and television, concert, brand, IP, etc. These are fixed and may also be for publicity. Before doing cross-border cooperation, there must be a plan and enough time to recruit, screen partners, determine materials, release time, collect data, distribute prizes, etc. The most important thing is the details. Details are the devil. If a detail is not handled properly, or a link is not followed up, the effect of the entire event will be affected or even cancelled. Therefore, this link must be checked and verified repeatedly.

In addition to these, there are some other small activities, such as lottery on Weibo. These publicity methods are not to say that everything will be fine as soon as they come out, but to warm up by sending a message on Weibo in advance, such as a lottery draw, such as sending a post, such as sending a circle of friends, what to choose for the prize? This will add some exposure.

When working with others, you should also be responsible for the effectiveness of your partner's work. You must notify your partner in time and do a good job of follow-up exposure. This is the most exciting thing.