Have you paid attention to these points in the promotion and marketing of soft articles on the Internet?

The press release process is very simple, but there are many details. There are still many things to pay attention to if you want to do a good job in press release promotion. Today, this article mainly brings you the issues that you need to pay attention to in the process of press release, hoping to make it more efficient for you to publish soft paper. higher.

1. The title of the article

The title is very important in software writing, because a good title has a higher click-through rate, and a high click will naturally have a greater chance of converting users. No matter what platform, users will see the title of the article first. If the title If it’s not good, then users won’t click at all, and there will be no conversion.

2. Picture configuration

Through years of experience in the soft paper industry, the media has seen too many companies that do not pay attention to the configuration of pictures, and some even do not have a single article in the whole article, which greatly affects the user experience. Some articles have only one picture. For an article of about 1,000 words, there are only about three pictures. Pictures are also a way to transmit information, and it can also make readers not tired of reading.

3. Article with URL

In order to convert the manuscript as soon as possible, some people will insert the URL or contact information in the article. Of course, it is not impossible, but generally speaking, the rejection rate of this kind of implantation will be relatively high, and if you want to increase the manuscript rate, then You can choose to review loose media for publication.

4. Recording problems

Because it can not only get the traffic of media platforms, but also the traffic of search engines such as Baidu, it is very important to be indexed by search engines, and it will bring traffic continuously. Generally speaking, small media websites have a low index rate. Medium and large media have a high rate of inclusion, and their rankings will be relatively high, so pay attention when selecting media for publication.

5. About the modification of the article

Before sending the manuscript, everyone should deal with the manuscript, because once it is sent, it may not be able to be revised. If the manuscript has been sent and you want to modify it, you should contact the staff in time, but the sent manuscript may not necessarily be revised. It can only be said that it may be changed.

6. Press release time

It takes time to publish a press release. Generally speaking, the media with fast publishing can send it within an hour. Most of the working days can be published on the same day, and generally it will not exceed the next day at the latest.

7. Retention time of soft paper

The retention of soft articles is still very important, because if the retention time is long, it can bring a steady stream of traffic. Generally speaking, the published articles will be valid for more than one month, but more than 80% of the media will not be deleted even if it exceeds one month. Yes, there is a high probability that it will last for a long time.

8. Mobile phone and PC display

Generally speaking, relatively large media mobile phones and PC display are no problem, but it is not ruled out that some media display problems on mobile phones. Generally speaking, the display page on the PC side shall prevail.

The above is a summary of the skills you need to pay attention to in the process of publishing soft papers. I believe it can still bring you a lot of inspiration. Please continue to pay attention to me to learn more soft paper publishing skills.