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Some people in China Video say that it is difficult to create original content, it is indeed difficult to create content, and it is even more difficult to do well, but if you want to do simple original content, it is not difficult.
Brother Zhun has also shared projects related to Chinese video before . People who can play well in Chinese video really make a lot of money . Today, I want to share with you a short video of film and television.
On Douyin and Toutiao, you can see many short videos made of very popular movie and TV clips. These short videos often have hundreds of thousands or millions of likes, and the playback volume is also as high as tens of millions, and the traffic is very considerable. , in fact, it is very simple to make these video clips into videos .
In the circle of short videos, people who do original work look down on mixed editing, but I have to admit that mixed editing is an easier way to get started for novices.
What is mashup ?
Mixed-cut is the abbreviation of mixed-cut, which means the splicing between the plots or actions of double or multiple lines in the film. Mixed -cut videos are mainly divided into two types:
The first type is to cut different film and television works together to form a new meaning or feeling, which is regarded as a second creation.
The second type: Mixing various scene clips in the same film and television work, together with narration and condensing to express the plot or opinions.
position
It is very important to make this kind of small film and television video positioning, to determine your audience.
1. Audience
Different age groups like different types of dramas. Student parties prefer youth campus dramas, elders like family ethics dramas, girls like costume dramas, and boys like thriller and suspense dramas.
2. Content Vertical
When you choose the type of editing, you must stick to vertical creation , because only vertical creation will your fans stick to the strongest. Fans' likes are particularly important for the acquisition of initial traffic. It will determine whether the Douyin platform judges whether the edited work is Popularity, so as to decide whether to provide you with a larger traffic pool. Only by obtaining a larger traffic pool of Douyin as much as possible, the probability of the work being recommended to be popular will be greater.
Content production
1. Title
There are thousands of creators of video clips. How to make your work stand out and attract the attention of others is the most important thing to have a catchy title.
Therefore, the content of the first three seconds of the video is the most critical. It must be known that the audience is impatient. If they click on a video and cannot attract their attention in the first three seconds, then he will quickly swipe the video away.
2. Content structure
In the production, it is necessary to clarify the ideas and the required materials. Novice friends must read the works of excellent authors and learn the methods of excellent authors before production.
During the production, we must determine the background music, and have a certain imagination. I hope that the characters will appear in the picture in what form, and what kind of interaction will occur between the characters? What kind of story is produced and what kind of result it will eventually lead to, we need to find materials based on these contents.
Don't be too entangled when looking for materials. Download if you can download it, or record the screen if you can't download it . Here, Zhunge recommends 3 material websites for you:
(1) Trailer World (URL: https://www.yugaopian.cn/ )
In it, you can download the most complete and latest movie trailers in the world for free.
(2) Yinsifan (website: http://www.yinfans.me/ )
You can view the work list and work introduction of the world's most popular movie stars.
(3) Station B (URL: https://www.bilibili.com/ )
There are computer and mobile versions with rich materials. Search the corresponding tags to view the same type of materials.
3. Topic selection
Don't just post whatever you want. You must think about what kind of subject people like to watch, and what kind of subject matter is more likely to resonate with most people.
Why are family ethics dramas so easy to fire? It is because people can find their own shadow in these film and television clips, and it is easier to empathize with them. When they see such a plot, they will have a strong sense of substitution. Douyin will also further increase the recommendation of works.
Video specific operation
Generally, if you want to make this kind of video, it is best to have a computer and use editing software to process and produce it. If you use a mobile phone for editing, there are limitations. The most important thing in making mixed videos is that various scenes, shots or actions are coherent according to their needs.
The editing tool has a relatively low operating threshold and is versatile. It is a editing software that integrates screen recording + video editing + post-animation synthesis.
In addition to basic editing operations, the software can perform splitting, interception, cropping, multi-speed setting, copying, deletion, etc., supports multi-track editing, horizontal/vertical flipping of video, and has speech synthesis and recording functions. Dubbing problems can also be easily solved.
The software comes with a material library, and there are a large number of hot and practical materials, such as opening and ending, funny videos, sound effects, filters, special effects, etc., which can be directly applied to video editing, which is very worry-free and labor-saving.
Precautions
No plagiarism, stick to originality. Adhering to originality is the most basic requirement. When making videos, the duration should be more than one minute in horizontal screen 16:9.
The resolution should preferably be above 1080P. If it is a classic old movie, you can use 720P. The background music must match the content of the created video.
A single TV series cannot be used. As the only material, there must be more obvious secondary creation. The continuous clips of the material should not exceed 40 seconds, and the total video length should be controlled within 2 to 5 minutes.
Realization method
Bring goods , when your account has a certain number of fans , you can start live broadcasts or send videos to bring goods.
You can receive film and television advertisements . When film companies are promoting films , they will find some larger accounts for cooperation. If your account reaches a certain number of fans and broadcasts, you can receive this type of advertisements.
Pay for knowledge . You can make your own editing skills and experience in making videos into a set of courses for sale. As long as fans agree with your editing skills, or there is a need in this area, they will buy courses.
In short, the current video creation with fast popularity and high popularity is definitely a film and television mix cut.