A new outlet for sideline business, the overseas pet economy with its own traffic is booming, seize the opportunity to earn 30,000 a month!
Nowadays, the domestic Douyin pet account is very rich, and a variety of video content has satisfied many people's preferences for pets. But friends who have done pet accounts are very aware that the advantages and disadvantages of such accounts are also obvious. The advantage is that it is easy for novices to get started, and the fans can quickly increase, but the disadvantage is that the ability to carry goods is insufficient.
In fact, overseas pet culture is also very developed. On Tik Tok, there are tens of billions of videos related to pets . No matter what type of video content, as long as it is related to pets, it can attract the attention of many foreign users.
The domestic monetization ability is weak, and the foreign pet market is very developed. If we move the domestic gameplay to Tik Tok, will it be successful to attract the attention of overseas users?
Some people may say that Tik Tok's pet account monetization methods are also limited, but compared to domestic Douyin's involution and traffic bottleneck, won't Tik Tok's powerful traffic and potential be more fragrant? A few of my friends who are pet accounts on Tik Tok have gained followers really fast. Many people have more than 10,000 followers within a month, and videos can easily reach 100,000 views . Just participating in the Creators Fund is enough. Get a small income.
Let ’s sort it out for you below . What types of pet accounts are currently on Tik Tok? Let’s see how they have achieved rapid growth. And what are the monetization methods suitable for Tik Tok pet accounts ? Interested friends can take a look~
1. Account Type
1. Rural life
Reference account: @I.thomas2020
From the homepage, we can clearly know that the positioning of this account is to record rural life , and the video content is the animals of rural farms and pastures, most of which are cattle. I specially looked at this account. It has been almost two years since April 2020. The fans are 270w, and the video playback volume is 60w~100w .
The video content of the account mainly revolves around "giving cows a human service treatment", such as bathing the cow, massaging the tail with a massage cream, putting on an eye mask for brushing and massage, making juice with coconut water and strawberries, etc. Such topics can always be selected. Caused heated discussions among users.
2. Drama class
Reference account: @kakasuperdog
The protagonist of this account is a golden retriever called "kaka". The video content released is focused on the stories of kaka and humans, with obvious pet plots, which is a common technique for domestic plot accounts.
For example, seeing grandma's sweater torn, kaka picking up bottles to exchange money for grandma's clothes, as well as picking up gold, catching thieves, etc., are all positive and positive storylines, showing kaka's intelligence and bravery, highlighting the difference between people and dogs Emotions make it easy for users to enter the story, and the completion rate is high . Individual videos will also leave a small suspense at the end to guide attention.
3. Funny
Reference account: @bezer_cat
Anthropomorphize pets and make various costumes and spoofs, such as putting wigs on cats, putting on clothes, expressions and postures when massaging pets, etc., which are cute and touch users' laughter.
The content of this type of account is more enjoyable to watch, and with relaxed and interesting background music, the possibility of explosive models is very high.
4. Training class
Reference account: @mariamalibran
This account blogger, who claims to be an "almighty cowgirl" (which can be directly understood as a female man) , is first and foremost a professional female horse trainer, which gives people a cool feeling.
The content of the account is mainly divided into two categories, one is professional horse training skills videos, and the other is self-satisfaction in daily work, such as dancing on horseback, taking selfies with horses, etc. The background music is The more popular bgm. However, the threshold for practical operation of this number is relatively high, and everyone can make a reference .
5. Daily interaction
Reference account: @theratstooges
The avatar of this account is a dynamic Larry avatar. When you click it, you will feel very interesting. You can see that this is a pet account at a glance.
The video content of the account records the daily interaction between the blogger and her pet "Larry", such as frantically tickling Larry, feeding, etc., as well as some cute performances of Larry, such as sleeping with a doll and sitting with his legs apart. Eating and so on.
6. Selling miserably
Reference account: @jasongoods429
There are also many pet accounts on Tik Tok that sell miserably. Foreigners eat this set . The material of this type of content generally chooses physically defective, ugly, fat animals to sell directly, and then adds the text "Do you think I am ugly, do you like me?" to win the sympathy of users.
For example, a dog is struggling to walk with a disabled leg, or a deeper level that is both miserable and playing a good card, first showing the misery of the animal and then showing how to help the disabled animal.
Summary :
Account settings, the name does not have to add the keyword "pet", it can be the name of the pet or the like, but try to use the photo of the pet as the avatar, so that people can know it is a pet number at a glance.
In the product logic of swiping up and down on Tik Tok, the cost of consideration for users is very low, so friends who make short videos know the golden 3-second principle , that is, the first three seconds of the video should use some curious clips, Catch the viewer's attention.
According to the type of content, with appropriate background music, it can be consistent with the content of the video, picture + music , complete the "double kill" of emotional transmission.
Pay attention to adding popular tags, such as #pet, #pets, #petlove and other hashtags, the data is very good, and if it is a video that sells miserably, you can also add tags corresponding to topics such as #poordog, and then add some Introductory text.
The pet industry has its own traffic, and the content is highly ornamental. Good content is more likely to be popular. If you are moving, find some videos with better data, you must pay attention to the steps of deduplication, and then put the most exciting part of the video in the first three seconds, if you can attract others, your video completion rate will naturally increase
2. Drainage method
1. Personal homepage
Links to e-commerce platforms such as Amazon, AliExpress, eBay, or independent e-commerce stations such as shopify and opencart are linked on your personal homepage to realize traffic conversion and monetization.
Like the link linked to this account, there are 4 options after clicking it, namely the Amazon link of the animal handmade book, the list of items that pets like, our wish list, and peripheral products, among which "list of items that pets like" and "our pet's favorite items". wish list”, which reduces the marketing sense and can provide click-through rates.
2. Comment area
In the comment area of your own video, or the comment area of similar videos, you can conduct comment drainage, and guide users to click on the avatar, click on the website through the personal homepage, or add personal contact information.
3. Private domain
Prepare a WhatsApp, line or email account. WhatsApp can be pushed by private message (provided that both parties are concerned), and if it is line, it can be directly hung in the copy and comment area below the video. Email can be added immediately in the settings, which will be displayed at the top of the home page link. , and the user can directly click into it. Then you can directly find some grass-growing materials related to your own products on the domestic platform, re-edit and publish the text for maintenance.
The difficulty lies in the transaction after the traffic is diverted to the private domain, which is especially suitable for products or services with a relatively high unit price, which requires complete product vocabulary and understanding of the local language.
3. Realization method
1. Creators Fund
Participate in the creator fund, and you will get income if you have the number of broadcasts. This is one of the ways to quickly monetize your pet account. At present, the playback income of the creator fund is about $1 per 10w playback. The pet video itself has its own traffic. As long as the content is highly enjoyable, it can be used as a guaranteed bottom line. However, if you want to participate in the Creators Fund, you must meet the following conditions:
①The country where the account belongs to supports the opening of the Creator Fund (currently, the United States, the United Kingdom, Germany, France, Italy and Spain have corresponding creator fund policies);
②At least 18 years old;
③Account fans should not be less than 1w;
④The video playback volume of the account in the past 30 days is not less than 1w.
2. Music promotion
This is a method of monetization of auxiliary income recommended by some friends who do Tik Tok. The operation process is relatively simple. After logging in to igTinySound , register with your email address, and fill in relevant information according to the prompts, including account homepage link, verification code, promotion link, etc.
After completing the verification on the official website, you can start receiving orders for promotion. The promotion order is sent to the mailbox, so pay attention to the acceptable information of the mailbox. The list of music promotion is relatively simple:
①Do not upload video content that already exists on the platform;
②The content should not have its own original background music;
③ Pay attention to select the latest version of the music to be promoted.
After the video is edited and uploaded to TikTok according to the duration of the music, copy and paste the content link into the bigtinysound order bar to complete the confirmation and start the calculation. If you complete 1w playback within 72 hours, you can get a full profit of 16~25 dollars. If the playback is only 5K within 72 hours, then the profit is only half.
3. Reward in the comment area
Since last year, Tik Tok has opened the reward function in the comment area. After the creator has opened it, there will be a gift icon in the comment area of the video. If the content is loved and recognized by users, the reward will not be less.
4. Bring the goods
As mentioned in the previous drainage, you can hang links to e-commerce platforms such as Amazon and AliExpress or independent e-commerce stations such as shopify and opencart on the homepage to realize traffic conversion and realization. Products can be cat food, treats, toys or pet-related peripherals.
If you don't have your own supply chain, you can follow the same domestic Taobao customers, on the two websites of Amazon-Affiliate ( Amazon.com Associates Central ) and Express-Alliance ( Earn high commission from top aliexpress online affiliate marketing programs platform 2017 ) respectively. Register an Affiliate account, search for products, generate exclusive promotion links, and hang them on your personal homepage. Users can click the link through your Tik Tok, and you can earn commissions when you make a deal, regardless of after-sales and delivery.
5. Advertising cooperation
The content is vertical, the number of account fans reaches a certain level, and after having a certain influence, advertisers of related products will take the initiative to seek cooperation, provide embedded advertisements for merchants by shooting videos, or help merchants to bring goods to earn money sales commission.
6. Pay for knowledge
Now there are more and more courses and communities about Tik Tok on the market. If you really want to do TikTok-related training, you still need to be hard on yourself. Only by constantly improving yourself can you bring value to others. Don't engage in that kind of business that cuts leeks with a hammer. Although you can make some money, it won't last long.
4. Summary
Tik Tok pet account has a low threshold and a wide audience . The idea is to ensure that the content is vertical, first attract fans quickly, and then want to realize it.
In the early stage, like the domestic Douyin, you must first raise an account. Don’t rush to send videos as soon as you come up. Only with clear positioning can you have more traffic, otherwise the playback volume will be very low.
Personal suggestion , make a pet account, do a good job of increasing fans in the early stage, build a group of accounts with high fans, some try to monetize, and some will wait for TikTok's conversion and monetization methods to be more and more perfect before conversion.
Of course, pets are not all cats and dogs. If you find that domestic short video platforms have good fish, insects, reptiles and other exotic pets, you can also move to TikTok and try it out, maybe foreigners are right This kind of pet is curious, which makes your account quickly become popular.