With the development of the times, people are paying more and more attention to dietary health issues. For babies, dietary health is even more important. Parents also hope to choose better complementary food products for their children.

The successive opening of the second-child and third-child policies, and the further expansion of the scale of mother-infant families, have created a big outbreak of handmade baby food supplements.

This opportunity is once in a lifetime. Today, Brother Zhun will recommend a good project for you: making complementary food for children .

If you want to gain the trust of the crowd, you must first complete the business procedures, especially in the food-related industry, you need to have relevant documents such as a food business license and a food circulation license.

Second, create a personal IP image and choose an image that can gain trust:

1. Child nutritionist

You can get the "Children's Nutrition Manager Job Certificate". This certificate does not require a high degree of education. The intermediate certificate only requires a secondary school degree or above or has been engaged in related work for more than two years to take the test, while the advanced certificate requires a college degree or above or Engaged in related work for more than three years.

2. Experienced mom

If you don’t want to take any certificates, you can also portray yourself as an experienced mother, or you are a mother yourself, and often share with you the experience of raising children and talk about which complementary foods the children prefer. Welcome to new mothers.

How to promote the project

1. W letter public account

You can open a parenting public account by yourself, and regularly push articles about parenting knowledge, focusing on the content of children's diet, and you can write specifically: What if children are picky eaters? What should I do if my child is calcium deficient? How to make the child grow taller and so on, these are the concerns of the mother.

Insert the QR code of your personal W signal at the bottom of the article to guide everyone to add a W letter, but don't forget to give some small gifts, such as parenting-related e-books, etc. You can also insert some product advertisements at the bottom, such as baby food artifact, Cute baby tableware and more.

2. Short video drainage

If you want better drainage, you cannot do without short video drainage. Taking D-sound as an example, the content of short videos on the D-sound platform is varied. If you search for "complementary food", you will find that there are many users, even fathers who make complementary food.

The pictures below are all the bloggers taking pictures of their process of making children's food supplements. The short video was made into a short video and received a warm welcome from Baoma. Many users interacted with her in the comment area: Does flour need to be desensitized? How old can a baby eat? Can you post a supplementary table for more than 12 months? ...

The enthusiastic questions in the comment area show that the mothers are very nervous about their children's dietary problems, and the bloggers can conduct technical drainage while answering the questions, and at the same time leave their own W signals under the homepage.

Some bloggers even left a message directly:

There are too many fans to reply one by one, you can add W letter to communicate.

It directly converts public domain traffic to its own private domain traffic pool .

3.Vlog

Vlogs are more suitable for shaping a personal image than short videos , because Vlogs are videos dedicated to recording daily life, which reflect the most real life situations.

The process of taking children alone at home and the process of making complementary food can be recorded with Vlogs. These videos are very popular with new parents, because your videos can help them. They have learned from you from watching your Vlogs. The magical tricks of the baby gradually become your fans.

Realization method

1. W letter realization

Drain the fans to the personal W letter, and then pull these fans into a group, regularly share some parenting experience and parenting knowledge in the group, or recommend some cost-effective parenting products, and earn the middle price difference to realize.

With a certain monetization ability, you can also connect with merchants, and merchants can provide you with more favorable prices, so that the products you recommend are more competitive and more popular with fans.

2. Video delivery

Post a short video, D tone can open a product window, and K hand can also open a Kuaishou store. Different products can be inserted here. As long as fans buy from the link you posted, you will get the corresponding commission.

Note: The video content must be related to the recommended product content, otherwise it will affect the account weight.

Summarize

This is a project that can be operated for a long time. After the opening of the second-child and third-child policy, the mother and child groups are expanding, and the mother and child market is also growing. This is a very promising project. very good income

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