Talk in detail about the definition of soft paper, the development history of soft paper, and the role of soft paper

1: Definition of soft paper

Soft text refers to the content of the article that is softer. It is a conventional advertising medium that mainly relies on soft language to attract readers without much influence or attraction to other fields.

Ads usually directly use the selling points of their products to attract the attention of customers, while adverts use various means to give customers background introductions to some products or services, so that they are interested in it, and then go to check related information. Therefore, in some cases, it is not feasible to use the advertorial as advertising material.

In most cases, as long as it is a website or blog that can be published online, it can be used as a media for publishing soft articles.

2: The development history of soft paper

Ads are an easier and more efficient way of publicity than traditional advertising. It originated in China in the 1980s, when advertising was expensive, which led to low effectiveness of traditional advertising. The emergence of soft paper provides an alternative.

In China, press releases are developing rapidly and have been widely used. Today, it has become a popular marketing tool. In other countries and regions, some companies have also started to use adverts to advertise and promote their products and services.

An advertisment is usually a short article whose core content is propaganda. However, unlike traditional advertising, adverts do not directly attempt to sell a product or service, but build trust and goodwill by introducing readers to a company, product or service.

Therefore, in order to write a good press release, you must first understand its core purpose: it is neither a direct attempt to sell a product or service, nor is it to "get attention". Rather, it's about promoting your company's image and creating trust by introducing your readers to a company, product, or service.

3: The role of soft essays

Hello everyone, today I want to talk about the concept of "advance paper".

First of all, what is a soft paper? A press release is an article that introduces a product or service to readers. Generally speaking, advertorial articles will use some attractive pictures and headlines to attract readers' attention. Because of this, soft articles are often criticized for being fake.

Secondly, what is the role of the soft paper? I think it does three things.

The first function is to attract the attention of target customers. If you want to promote your product or service, then a newsletter can help you achieve that. Of course, sales growth can only be boosted by attracting the attention of your target customers.

The second role is to spread your information through sharing, favorites, and comments. If you want to promote your product or service through social media, then a newsletter can help you achieve this goal. Of course, only when your press release can be well received by everyone can it really bring benefits.

The third role is to improve search engine traffic through SEO optimization. If you want to drive target customers to your website through SEO optimization, then advertisment can help you achieve this goal. Of course, only when your press release can get good SEO optimization can it really bring benefits.