How crazy is that? 3 years of fans 7400W! 50W increase in fans in one day! The secret of success revealed
There are no gorgeous shooting scenes, and with daily family trick videos, it has more than 74 million Douyin fans and 730 million likes.
In this issue of dismantling the case, how crazy is the crazy little brother Yang?
He is the only account with millions of likes on the Douyin screen so far . Looking at the account video, he found that since the template was fixed on September 6, 2019, their videos have almost never been less than 2 million likes. Before that, their videos fluctuated wildly between 3 million and 500,000.
At the same time, he is also the blogger with the highest price in Star Map. A video is 600,000 yuan, and he has already received 110 videos. This does not include his commission for bringing goods, income from sound waves, and appearance fees for offline activities.
If you want to make or are making short videos of daily life sharing, this case study has a strong reference value.
So what did he do right to allow him to dominate the top deal in the comedy drama category for a long time? The answer is in his video.
This family really understands how to play funny. The works seem simple, but they are actually the epitome of film masters. Brother Zhun will analyze it for you from three aspects.
> > 1. The way of shaking and reversing >
In fact, it is the same way as the Japanese film director Takeshi Kitano, which is called only explaining the result but not the process.
First of all, because of the high number of plot reversals, I watched ten of his works at will, and found that each one or two minutes of long videos had a foreshadowing and a reversal structure, an average of 20 seconds, and each video basically had seven or eight groups like this. Structure.
Our emotions are like a roller coaster, and the frequent laughs can't stop you.
This is the real reason for the high broadcast and high broadcast. Looking at the whole network, how many bloggers can do it?
> > Second, the use of exaggerated props >
It is also a point that Brother Zhun thinks is more important. The bloggers are playing with props like a raging fire, and the unique exaggerated props in the whole network. You have seen some big spoons in the video, big fishing nets and boxes full of locks.
Relatively speaking, this is also the easiest for us to imitate. Such exaggerated props can quickly attract the attention of the audience when placed in the video. This is also the unique difference between Xiao Yang and other bloggers.
In terms of acting skills, the family does not have delicate label management at all, but they can greatly increase the fun of the video through unexpected props.
Summarizing the secret of the blogger's content is tricky + exaggerated props x pause x strong character design, in fact, the character design of Xiao Yang's family is typical of you, me and him in reality.
Xiao Yang's character design: Internet addict teenager = real young man: Internet addict teenager
Brother Dayang loves to play tricks on his younger brother. In real life, older brothers and sisters love to play tricks on younger brothers and sisters.
Big Yang's character: Tricky brother = reality: Tricky brother
Dad is addicted to the Internet and interested in beautiful women, we all think that real men are teenagers until they die.
Yang's character design: addicted to the Internet, like beautiful women = reality: a man is a teenager until he dies
The funny setting in the workplace must not resonate with everyone, but almost all families can find similarities in Xiao Yang's family, covering almost all people.
> > The way of exaggerated performance >
Zhou Xingchi's exaggerated performance completely ignores the humor of the image . If your performance can reach this level, you don't have to worry about not having fans.
One thing we can find is that from the released video and Xiao Yang's live broadcast, his behavior is no different from the video , unlike some Internet celebrities, who are completely two people in the video and in reality.
It can be seen and felt that Brother Xiao Yang's comedy is not performed, what he is like in real life, what he is like in videos and live broadcasts.
Most of us can do something funny like Brother Yang, but not everyone can get it on screen 100%.
From dismantling Crazy Little Brother Yang, we can learn that short videos need to do the following:
1. Accurate positioning, design character image
2. The construction of the plot can make the short video stand out more easily, the design of the video content is reversed, and the props are used skillfully
3. Focus on the integration with video style in the way of realization
4. Strengthen interaction with fans
The groups facing short videos are very diverse, whether it is from the positioning of the video, the design of the content, the way of monetization, etc., make more preparations and keep trying.