Novices just need knowledge, how important is the Douyin vertical account! Explain to you in 3 minutes!

I believe that the newbies who have just started Douyin are experiencing it, or are experiencing it. Have you heard a lot of people tell you that when you are an account, you should not do vertical content, because there will be very few people in the vertical field, and it is difficult to start an account.

You will also hear many teachers say that Douyin must be vertical, because vertical is easy to realize. So who should you believe? So in the end do you want to do vertical? Brother Zhun will give you a good analysis today.

> > What does vertical work mean? >

First of all, to discuss whether to do vertical, everyone must have a deep understanding of what it means to be vertical, and what is vertical?

The prospective brother’s personal understanding of this matter is that vertical is aimed at a specific group of people, around their needs, hobbies and emotions, or around their pain points, refreshing points, and itching points, and output some matching points in a targeted manner. content.

That is to say, your user group is specific, but your video presentation form, the specific content of the video, and the release time of the video and other video-related elements can be adjusted in stages.

> > Vertical case study one >

Speaking of this, I believe that many people still find it difficult to understand. Brother Zhun will give you an example. Anyone who plays the promotion plan of small programs should know that many bloggers do not receive advertisements and do not bring goods on their accounts, and rely on the promotion plan of small programs for a month. The bottom line is 300,000, and the monetization ability is really super strong.

If you look at these accounts, you will find that the content of the videos is roughly divided into two categories, one is a selfie video of one's own face, and the other is an interesting small program test video, I believe 99% Some people will think that a blogger is a novice who can't make an account and shoot videos casually.

In fact, you are all wrong. If you analyze this account according to the logic mentioned earlier by Brother Zhun, it is not difficult to find that her user group is all male users over 30 years old.

Then this group has a very good interaction with the content of selfies posted by bloggers and the content of small program tests.

So all the videos of these bloggers are actually satisfying the cool points and hobbies of this user group. This is vertical!

> > Vertical Case Study II >

If the above case makes you still unclear about the concept of verticality, let me tell you another one. You can go and see many blogger accounts who are self-media. Does every video smell full of money? smell.

It's not about how to make money, but about how Zhang San, Li, Si and Zhang Wu make money, or how much money a certain project makes, or how much money a certain model burns.

But everyone calm down and carefully taste these video content, whether it is aimed at the entrepreneurial crowd of Douyin to solve the problems they encounter on this platform and on the road to making money!

Or you can understand that these videos are either to provide projects to those who do not have projects, or to provide resources to those who do not have resources, or to provide traffic to those who do not have traffic!

It seems that every video is related to money, but in fact every video is related to people who want to make money! In fact, these bloggers themselves do not want to be full of money smell, but there is no way, they must be vertical!

Because fans who have such needs want to hear from bloggers about how to make money, other content may not be of interest. These fans are not very interested in what kind of love, love, and so on. Is this the truth?

In the end, Brother Zhun wants to remind that, in addition to verticality, everyone must choose the right group, the group with the ability to pay. In this world, girls will always pay more than women, dogs, and men.

I hope that this content sharing can help everyone to re-understand the vertical, and also know how to make a vertical account!