Is it really useful for local companies to find self-media to visit stores for promotion?

(Text/) It is found that more and more self-media are starting to make store-exploration accounts. The Internet platform has given great support to local accounts, and a large amount of traffic has caused We-media to start making store-exploration accounts. So the question is, is self-media online celebrity shop promotion really useful for merchants?

Let’s talk about a few bad self-media shop visits first: a certain internet celebrity ordered a few packages at a restaurant, and finally hoped that the boss would free the order, saying that he had millions of fans, and he could help the merchant to do shop visit promotion. A certain Internet celebrity anchor broadcast live in a restaurant, and then seriously affected the normal operation of the business, and gave a negative review to the business when the business was disgusted.

Merchants hope to bring a wave of traffic with the help of self-media online celebrities to explore stores, and self-media online celebrities hope to gain benefits for merchants to explore stores. This was originally a cooperation between Shuangying, but the fact was found to be unsatisfactory.

Most of the self-media online celebrity shoppers can't bring traffic to the merchants, because their fans are not accurate (it may not be local fans), and even if there are local fans, it is actually difficult to directly bring consumption. After all, there are too few people who actually run for an hour or two just to eat and drink.

Therefore, the promotion of self-media online celebrity shop visits should tend to be more brand marketing, rather than directly bringing customers to merchants. Of course, brand marketing can also indirectly bring customers to merchants. For example, now all platforms can offer group buying packages. We-media influencers have hung up group buying packages, and they can also attract people near the business to place orders.

Can we-media online celebrity shoppers get benefits from merchants? In fact, most of the self-media influencers are unable to promote the merchants well because of their inaccurate fans, so it is difficult to get benefits from the merchants, especially in cash. It is believed that self-media influencers can experience products and services for free, that's all.

Due to various reasons, the profit of the merchant is very low, and naturally there is no marketing budget for the We-media influencer. Merchants also think that we-media influencers can help with marketing and promotion, so free experience has become a common way to play. But some so-called self-media influencers don't care about this, regardless of whether the merchant has a free experience or not, they go to the so-called shop without an invitation from the merchant, and they think that there are fans who force the merchant to waive the order.

What is the best way for merchants to face the status quo of self-media net red shoppers? I think the best way is to cooperate with a few fixed We-media influencers, so that partners can invite reliable We-media influencers to visit the store, and other We-media influencers can just ignore it.

How can we-media influencers better help businesses promote? If there are merchants who are willing to invite to visit the store, they can go to experience it for free. If there is no merchant invited to visit the store, I think the best way is to hang a small yellow car to help the merchant sell products or services. This is a more reasonable way to play.

Of course, in order to better promote Internet marketing, merchants can try to create their own accounts, sharing industries and companies, products and services, users and customers, work and life. As a self-media influencer, you can bring traffic and sell goods in order to be recognized by more merchants!