How does Taobao's new store get support traffic?

Everyone knows that in the early days of Taobao’s new store, the official will have a period of support for the store. During this period, our ranking was higher, but generally we still could not compete with the old stores in the industry. Moreover, when the conversion rate of the store is low and the unsalable rate is high, not only will it not increase the weight of the store and increase the traffic, but it will have a negative effect on our store. Taobao's new store traffic support is important, but more importantly, how do we make good use of these support traffic to do a better store.

Below, I will divide the content into "free" and "paid" to share a few tips for the operation of new Taobao stores. You can choose which part of the content to see according to the actual situation of your store.

1. Free content:

1. Learn to grow in the rules.

If you are a novice, it is recommended to understand the rules of the platform in the early stage. After you understand the gameplay of the platform, you can understand the process of a new Taobao store from establishment to profitability, and how to avoid risks in the process and go better than others. long.

2, the new store shelves should be done well.

It is very important to launch a new store. Prepare your products first, and pay attention to the label attributes of the products when selecting models. When there are too many product categories in the store and they are cluttered and irrelevant, the platform may not be able to locate the label of the store’s main product, thus Lose the opportunity to gain accurate crowd flow. In addition, it is necessary to prepare enough new products and put them on the shelves in batches, so as to maintain the new rate of the store, and the system traffic support will be more obvious.

3. Set up the product title.

Baby titles account for most of the natural search traffic, especially in the early stage of opening a store, which will directly affect the overall conversion rate of the store. Using black technology, first search for baby's big words, secondary words, long tail words, and blue ocean words. With one click, you can get the accurate data of these keywords on Taobao. At this time, we analyze the products in combination with the products, and then set the keywords, and the drainage effect will be better.

4. Do a good job in store optimization.

For newly opened Taobao stores in the support stage, it is not enough to rely on traffic support to quickly increase store sales. Therefore, if we want to achieve an ideal promotion effect, we need to optimize the decoration of Taobao stores, product main image, SKU settings, etc., and the drainage effect will be more obvious.

2. Paid content.

1. Through trains and supplementary orders are two-pronged.

There is never too much traffic, and we can also make the traffic go to the next level through through trains, supplements and other methods. Replenishing orders can quickly break through the level, which is convenient for new products to break zero, and it is easy to create popular models; through trains can increase the number of visitors to a certain extent, dilute the high conversion rate caused by supplementing pills, and avoid the risk of being checked. The combination of the two can prevent the store from being penalized to reduce the weight and lose store traffic.

2. Store promotions.

We can also do promotional activities in the store, such as buying one plus one, full discount, coupons, discounts, etc., but the premise is that these activities must be based on actual discounts, otherwise users will find that these preferential activities are selling dog meat and word of mouth. The decline is more than the loss, and the traffic is lost.

3. Find e-commerce courses and learn dry goods information.

Although you can find answers to most questions by searching on the Internet, these materials are relatively fragmented for new shoppers, and the gameplay of each shop is not necessarily the same. It would be a waste to spend a lot of time here. In comparison, e-commerce courses will be more comprehensive, saving a lot of time and cost. Just like the "Dabai E-commerce Course" I have seen, it has divided the gameplay of Taoism into categories from theory to practical operation, and systematically summarized the gameplay of Taoism from 0 to 1, and now there are some courses that can provide 1 to 1 consultation and answer service, very helpful for newbies.

In fact, not all stores can get three-month traffic support. When the store data is not high, the official support may not give traffic for a few days. Therefore, we must have a general idea. From the beginning of the establishment of the store, we should strive to optimize it so that when the overall data of the store is in an excellent state, the traffic will naturally follow.

Today, I will share it here first. If there is something you don’t understand about this problem, you can chat privately and learn and progress together!