Qizhong Education: The two points of new store drainage should be paid attention to

How is Taobao's operation the best way to drain traffic? Of course, it is to introduce free traffic, strengthen search traffic, and rely on recommended traffic. Give accurate labels to stores, circle accurate crowds, and find popular items by hand. In the early stage, as long as the model is selected and the product layout is done well, it is still possible to attract traffic during the support period. Later, if the store wants to do a good job in attracting traffic, it must start from the operation aspect and straighten out its own operation ideas. Next, I will introduce how to do it from the perspective of keywords and people.

Precise keywords are the first step to opening up search traffic:

How search traffic is generated. This part of the traffic comes from the words that buyers enter to find their favorite products in the Taobao marketplace. Why is keyword accuracy important? Because only the accuracy is higher, the probability of appearing in the buyer's search list is higher, and the accuracy of the keywords also determines how much traffic the store can allocate. How to choose keywords? First of all, you have to decide the crowd positioning of the store. Once you have decided on the store positioning, you can choose the right keywords.

The placement of keywords is linked to the search weight

As long as the keywords are accurate enough, the people covered by the store's products are accurate enough. Once the traffic tends to be accurate, it can help the store or product to better increase the weight. So what issues should we pay attention to when actually launching?

①Can't you use big words?

It is not recommended for new stores in the early stage. Although the search traffic brought by big words is relatively large and the crowd involved is relatively wide, the traffic obtained for big words is not necessarily what your store needs. What the store needs in the early operation is accurate traffic and clicks. Big words are hardly enough.

②Why is it recommended to use small words in the early stage?

Compared with big words, the effect of small words is much more practical. The use of small words in new stores can help products narrow down the crowd, and it is also very helpful for extracting keywords and crowd flow for accurate drainage. Stores operating small words in the early stage will likely increase the weight of the plan.

Improve crowd accuracy and maintain drainage accuracy

For the crowd labeling, we mainly pay attention to these three aspects when operating: shop crowd, product crowd, search crowd, including crowd data of these three aspects, in order to gradually improve the accuracy in the process of accumulating and marking.

Until then, let's focus on the store's label. The formation of the store label is formed by matching the product through the buyer's behavior label, which is formed over a long period of time. Therefore, if you want to analyze the crowd characteristics of the store, the first step is to analyze the corresponding crowd through the store label, and the crowd needs to be further refined before the promotion plan can be launched in a targeted manner.

What is the difference between a custom crowd and a system crowd?

The custom crowd is completely determined according to the crowd characteristics of your own store. Whether the store crowd is of high quality or not depends on yourself to adjust.

The system crowd is mainly the crowd delineated by the traffic allocated by the system. What needs to be said here is that in the early stage of the store, the crowd itself is not clear, and the crowd label is already inaccurate, the traffic allocated by the system to you is basically not. What precise crowd will be delineated.

Regarding the crowd summary, it is necessary to pay attention to the traffic situation of the store, and to pay attention to the changes in the crowd caused by changes in traffic. Adjust the promotion plan in time to obtain accurate traffic